Productivity, Inc. Presents the Lean Innovation Symposium
Register Now: October 6-10, 2008: Nashville, TN


Andrew P. Seddon, PhD
Senior Director, Strategic Management Group,
Pfizer Global Research and Development

Science, Systems and Serendipity
The development of a systems approach to R&D in complex environments, regardless of the industry or the product, is essential. In an industry with extremely long development cycles it is even more critical. In the pharmaceutical industry, the discovery and development of safe and effective medicines takes 12 -15 years at a total cost approaching $1 billion per product. Additionally productivity for the industry, as measured by total cost per approved drug, has declined. Although many factors contribute to a lowered rate of productivity clearly one solution is for the R&D engine to innovate faster and develop new products to meet unmet needs at a lower cost. This is the arena in which Pfizer works and competes. To survive in this environment, Pfizer has developed a “systems” approach to scientific innovation and the established fast learning cycles, both key success factors to raising R&D productivity. In this session learn the systematic approach Pfizer is using to meet the innovation challenge.

Dan Dimancescu, M.A.L.D.
Founder and President,
Technology and Strategy Group and author of several titles including World-Class New Product Development: Benchmarking Best Practices of Agile Manufacturers and The Lean Enterprise: Designing and Managing Strategic Processes for Customer-Winning Performance

Traditional product development methods are slow-paced and fraught with problems, because activities are structured to take place in a linear fashion rather than concurrently, and because functional organizations isolate decision makers from one another making it difficult to solve complex problems. While the linear/functional approach allows individuals to contribute to the overall project independently of other participants, activities are often carried out with partial information and without regard to processes further down the line. This causes confusion and errors and invariably leads to lengthy delays in the development process. Does any of this sound familiar? For many organizations, this is the reality called Product Development. But there is a better way. In this session, Mr. Dimancescu will discuss Integrated Product Development; a synchronized development method pioneered at Boeing during their Boeing 777 Development Program and used at Renault in the development of the 'Dacia' unexpected product development success! Integrated Product Development is a holistic, collaborative development process that focuses on speed to market, superior product performance, reduced development costs, low unit costs and greater flexibility. Based on his experiences working with Renault, Boeing Corporation, the Trane Company as well as others, Dan will discuss how to organize your people as well as your process to cut lead times, raise quality, hit your target costs and out perform your competition.

CO-LOCATED EVENTS Lean Management Lean Executive Forum ____________________

Lean Innovation Symposium Brochure